Why trust your 21st century brand to 20th century marketing?
Many pharmaceutical marketers are ahead for their time.
They’ve taken advantage of the latest advances in medical science, but have completely overlooked advances in marketing science.
For example? Computational linguistics makes it possible, for the first time, to mine and analyze massive amounts of data—from publications and study protocols to blog posts, tweets, and all social media. So with our proprietary platform we can identify the real opinion leaders—and gain insight into what they truly think.
Now we can identify the true experts and gauge their sentiment, individually and in aggregate. Objectively. Over time.
Never before could we so effectively engage opinion leaders—for generating evidence, strategic guidance, and communications throughout the product life cycle.
Learn About Synapse and the Science of Medical Marketing. Opinion Leader Science and Data Analytics. Medical Expertise. Marketing Expertise.
Many pharmaceutical marketers are ahead for their time.
They’ve taken advantage of the latest advances in medical science, but have completely overlooked advances in marketing science.
For example? Computational linguistics makes it possible, for the first time, to mine and analyze massive amounts of data—from publications and study protocols to blog posts, tweets, and all social media. So with our proprietary platform we can identify the real opinion leaders—and gain insight into what they truly think.
Now we can identify the true experts and gauge their sentiment, individually and in aggregate. Objectively. Over time.
Never before could we so effectively engage opinion leaders—for generating evidence, strategic guidance, and communications throughout the product life cycle.
Learn About Synapse and the Science of Medical Marketing. Opinion Leader Science and Data Analytics. Medical Expertise. Marketing Expertise.
Leveraging Social Media to Win Market Share: The Power of Sentiment-Based Marketing
Sentiment analysis of social media is increasingly being used by marketers to help them understand what consumers and other stakeholders are thinking and saying about their brands.
Pharmaceutical marketers have been understandably cautious about embracing social media. Indeed, the FDA has consistently withheld any guidance to the industry…
Pharmaceutical marketers have been understandably cautious about embracing social media. Indeed, the FDA has consistently withheld any guidance to the industry…
Launching a new drug? Looking to expand the market for an existing one? Our breakthrough approach will raise your expectations—and boost your ROI.
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