The most important capability is knowing which ones
to apply, and when.
You make it effective. We’ll help make it successful.
Communication StrategyThe architecture of success begins with a solid foundation
Strategic vision is inseparable from product development. We help you gather insight, formulate a communications strategy, and create a multichannel “roadmap” (part of our proprietary MKT360™ process) for a successful brand launch.
We’ll help define your market, prioritize your competition, and identify trends that will guide your clinical and commercial development plans.
We’ll objectively validate unmet needs and identify knowledge gaps among your target audience.
Message and lexicon development/testing
Early product differentiation requires a concise scientific and clinical lexicon. We’ll create a distinctive language landscape and belief continuum in which product attributes are differentiated, clearly articulated, and positioned.
Core curriculum development
We’ll build a scientifically rigorous curriculum for use by internal and external stakeholders, ensuring consistency of key messages across all communications channels and vehicles.
It’s important to establish a brand identity in parallel with your communications strategy. This will let you get more out of your efforts surrounding trade and consumer advertising, patient education and advocacy communications, and payer/access initiatives.
Our unique technology scours structured and unstructured data sources to extract all relevant information. From biomarkers and patents to trial designs and disease states, we find and analyze it quickly.
Our proprietary semantic-learning and data-analytic tools, together with our strategic medical and scientific acumen, allow us to provide value across a wide range of assignments—from institutional identification and profiling to clinical trial capacity-modeling.
Opinion Leader ScienceOpinion leaders are the bridge between unmet marketplace needs and your brand’s attributesReturn to top
Effective opinion leader (OL) management requires a well-designed plan, particularly in today’s heightened regulatory and economic environment. But the work of identifying and managing OLs has lacked precision—until now. With the introduction of KOL360™, we can optimize the process in ways never before possible. Advanced technology and unique sentiment- and insight-mining services let us help you establish a validated OL strategy and provide a benchmark against which you can accurately measure progress over time.
We identify established and emerging influencers with high specificity and relevance to your brand. This is possible thanks to data-mining and relevance-screening tools, bibliometric analysis, peer-nomination surveys, and social media analysis.
Profiling and segmentation
For the first time, we can objectively score and segment influencers using objective criteria and fundamental attributes. Examine the robust profiles yourself and learn what each KOL is doing and with whom—even who is working with your competition.
Sentiment analysis and message mapping
Determine who is truly aligned with your brand’s communications platform. Our computational linguists gauge individual and aggregated alignment, optimizing the effectiveness of your interactions with OLs.
We will identify and visualize networks of peer influence, creating ways to maximize the reach of your brand’s messages.
Using primary and secondary research intelligence, we design OL engagements that make the best use of your resources.
You can view all past, present, and upcoming OL engagements in a compliant manner, and track relevant information in accordance with the Sunshine Act of 2012.
Market ShapingYou are not ready for the market until the market is ready for youReturn to top
It is essential to establish an unmet need and then communicate how your brand will fill the gap. Our in-house medical and scientific affairs team, together with our experienced marketing professionals, will help you create and communicate a clinically meaningful value proposition that addresses the unmet clinical needs of your target audience.
Our multimedia market-shaping campaigns articulate unmet medical needs, clarify disease pathogenesis, and explain the complex science behind your products.
Data change rapidly. Our unique applications share and manage multimedia files, helping you maintain regulatory compliance and ensuring fair balance.
Our integrated initiatives foster ongoing dialogue, identify best-practice standards, and create a sense of community among investigators.
We design integrated advisory initiatives across all health care disciplines. We use the Web and live interactions for instant feedback in a rapidly changing clinical and commercial landscape.
Biomedical writing and editorial services
Our widely published team of biomedical science writers and medical editors will help research professionals and investigators communicate emerging findings.
Payer/access strategy and consultation
Managed care is a product environment, not just a distribution channel. We help guide your market-shaping communication strategies in this key area.
While our unique technology platform mines public data sources, our research analysts and medical strategists bring you intelligence from major scientific conventions, opinion leaders, and scientific experts.
Launch Planning and SupportFrom clinical success to business successReturn to top
We design launch plans that enable your marketing budget to deliver strong ongoing relationships and measurable ROI.
We compose contextually relevant clinical stories, and most importantly, we train speakers to be educators, not just lecturers.
Sales and medical/scientific training
We use branching logic, clinical cases, self-study modules, and dynamic tools to reinforce key learning.
Our integrated approach—multimedia (see our Digital Capabilities Reel), multichannel, and distance-learning platforms—provides effective reach and frequency to each target audience at the right time.
Peer-to-peer programming and speaker bureaus
Our Learning Academies and bureaus routinely draw hard-to-reach, top-tier physicians, demonstrating impressive ROI.
Advocacy strategy and support
We engage and partner with critical advocacy groups to optimize patient awareness and education aligned with your communications strategy.
Core launch collaterals
Our multichannel approach has earned Synapse a reputation as “The Launch Agency.” We ensure the right messages are delivered to the right targets at the right time.
Our proprietary iLearn™ eDetailing application provides an innovative and cost-effective alternative to traditional detailing.
We’ll help prepare you for each payer. We will cultivate managed-care opinion leader support, preparing P&T committee initiatives. We’ll also develop formulary kits, AMCP dossiers, and other collateral materials critical for success in this important channel.
Brand PromotionsBuilding a product into a brandReturn to top
We reach beyond those who prescribe drugs and educate allied health care professionals (HCPs) and consumers across the continuum of care.
Nursing and pharmacy programs
We create educational programs to deliver your key messages to these important caregivers.
Patient education and communications
Using print and interactive media, we educate the patient about the disease, the therapeutic regimen, and how to derive maximum benefit from therapy.
We create digital solutions, including iPad and mobile applications, that reach HCPs at the point of care, when critical decisions are being made.
Through managed-care opinion leaders, we help you gain access. We support your account team with branded and nonbranded value-added educational initiatives.