The most important capability is knowing which ones
to apply, and when.

We’ll help define your market, prioritize your competition, and identify trends that will guide your clinical and commercial development plans.

We’ll objectively validate unmet needs and identify knowledge gaps among your target audience.

Early product differentiation requires a concise scientific and clinical lexicon. We’ll create a distinctive language landscape and belief continuum in which product attributes are differentiated, clearly articulated, and positioned.

We’ll build a scientifically rigorous curriculum for use by internal and external stakeholders, ensuring consistency of key messages across all communications channels and vehicles.

It’s important to establish a brand identity in parallel with your communications strategy. This will let you get more out of your efforts surrounding trade and consumer advertising, patient education and advocacy communications, and payer/access initiatives.

Our unique technology scours structured and unstructured data sources to extract all relevant information. From biomarkers and patents to trial designs and disease states, we find and analyze it quickly.

Our proprietary semantic-learning and data-analytic tools, together with our strategic medical and scientific acumen, allow us to provide value across a wide range of assignments—from institutional identification and profiling to clinical trial capacity-modeling.

We identify established and emerging influencers with high specificity and relevance to your brand. This is possible thanks to data-mining and relevance-screening tools, bibliometric analysis, peer-nomination surveys, and social media analysis.

For the first time, we can objectively score and segment influencers using objective criteria and fundamental attributes. Examine the robust profiles yourself and learn what each KOL is doing and with whom—even who is working with your competition.

Determine who is truly aligned with your brand’s communications platform. Our computational linguists gauge individual and aggregated alignment, optimizing the effectiveness of your interactions with OLs.

We will identify and visualize networks of peer influence, creating ways to maximize the reach of your brand’s messages.

Using primary and secondary research intelligence, we design OL engagements that make the best use of your resources.

You can view all past, present, and upcoming OL engagements in a compliant manner, and track relevant information in accordance with the Sunshine Act of 2012.

Our multimedia market-shaping campaigns articulate unmet medical needs, clarify disease pathogenesis, and explain the complex science behind your products.

Data change rapidly. Our unique applications share and manage multimedia files, helping you maintain regulatory compliance and ensuring fair balance.

Our integrated initiatives foster ongoing dialogue, identify best-practice standards, and create a sense of community among investigators.

We design integrated advisory initiatives across all health care disciplines. We use the Web and live interactions for instant feedback in a rapidly changing clinical and commercial landscape.

Our widely published team of biomedical science writers and medical editors will help research professionals and investigators communicate emerging findings.

Managed care is a product environment, not just a distribution channel. We help guide your market-shaping communication strategies in this key area.

While our unique technology platform mines public data sources, our research analysts and medical strategists bring you intelligence from major scientific conventions, opinion leaders, and scientific experts.

We compose contextually relevant clinical stories, and most importantly, we train speakers to be educators, not just lecturers.

We use branching logic, clinical cases, self-study modules, and dynamic tools to reinforce key learning.

Our integrated approach—multimedia (see our Digital Capabilities Reel), multichannel, and distance-learning platforms—provides effective reach and frequency to each target audience at the right time.

Our Learning Academies and bureaus routinely draw hard-to-reach, top-tier physicians, demonstrating impressive ROI.

We engage and partner with critical advocacy groups to optimize patient awareness and education aligned with your communications strategy.

Our multichannel approach has earned Synapse a reputation as “The Launch Agency.” We ensure the right messages are delivered to the right targets at the right time.

Our proprietary iLearn™ eDetailing application provides an innovative and cost-effective alternative to traditional detailing.

We’ll help prepare you for each payer. We will cultivate managed-care opinion leader support, preparing P&T committee initiatives. We’ll also develop formulary kits, AMCP dossiers, and other collateral materials critical for success in this important channel.

We create educational programs to deliver your key messages to these important caregivers.

Using print and interactive media, we educate the patient about the disease, the therapeutic regimen, and how to derive maximum benefit from therapy.

We create digital solutions, including iPad and mobile applications, that reach HCPs at the point of care, when critical decisions are being made.

Through managed-care opinion leaders, we help you gain access. We support your account team with branded and nonbranded value-added educational initiatives.