Industry Perspectives

Leveraging Social Media to Win Market Share:
The Power of Sentiment-Based Marketing

Sentiment analysis of social media is increasingly being used by marketers to help them understand what consumers and other stakeholders are thinking and saying about their brands.

Pharmaceutical marketers have been understandably cautious about embracing social media. Indeed, the FDA has consistently withheld any guidance to the industry on the compliant use of this powerful channel. However, in today's digital world, communication channels rapidly interconnect, and insights gained from sentiment analysis of social media can be leveraged to align a brand's overall communications strategy with current market dynamics.

Synapse Medical Communications has pioneered the application of sentiment analysis to pharmaceutical marketing. For the first time, changes in sentiment within social media can be tracked and quantified, thereby empowering our clients to harness the power of critical information in this important channel to guide market-shaping strategies and win market share.

To learn more about Synapse and how our innovative technology platform can help your brand, contact us at info@synapseny.com.